Initial planning phase, including project goals and initial sketches. The idea for this project is to raise awareness about what Rooted in Hull stands for while keeping the brand image consistent and relevant for the purpose. This needs to include the use of images which showcase a strong sense of community, public participation, and social… Continue reading Development Log
Category: Development Research Blog
Improvement proposal
Rooted in Hull is a social enterprise which promotes a uniquie, warm and safe environment for those looking to connect with other people. An urban farm located in Hull city centre which strives to bring the community together through the power of food, with the use of food projects, workshops and events. Aimed at those… Continue reading Improvement proposal
Digital marketing
As we live in a digital-driven economy, the use of digital marketing is very important as it helps to reach and engage target audiences. When a digital marketing campaign is done properly it can achieve great results, one example of an extremely successful campaign is the Share a Coke campaign done by Coca Cola in… Continue reading Digital marketing
Web design approaches
Since the web is accessible across many devices and formfactors a reactive website allows users to get a coherent experience regardless of how they access the site. When creating a website, it is important to think about the pages responsive design as this will have a big effect on the user’s experience. Responsive designs adjust to… Continue reading Web design approaches
Collaborating in web design
During the group project, our group was assigned with the task of researching the Amnesty Internation organisation. For this, we split the tasks between those in our group, the idea behind this was to see if the information provided on their website and different social media platforms is consistent and delivered the same message throughout.… Continue reading Collaborating in web design
How the web helped non-profit organisations
Non-profit organisations have used the web to their advantage in a variety of ways, from creating campaigns that engage the public, which raises awareness and fundraising to their cause. As well as using social media platforms for advertising such as YouTube or Facebook. Charity organisation also offer a subscription option which enables them to send information and… Continue reading How the web helped non-profit organisations